National Crime Prevention Council
Educating the public about counterfeit goods and intellectual property theft prevention.
See pre-roll video here.
CauseWay has worked closely with the National Crime Prevention Council (NCPC) in cooperation with the U.S. Department of Justice (DOJ) for many years to conduct the first-ever nationwide Intellectual Property Theft Prevention PSA campaign. Our services for this project were:
- Creative strategy
- Creative development and production (TV, Radio, Print OOH, Digital)
- Brand stewards of McGruff the Crime Dog
- Micro-targeted Digital Campaign
- User-Generated Content
- PSA Tracking & Reporting