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National Crime Prevention Council

Educating the public about counterfeit goods and intellectual property theft prevention.

See pre-roll video here.

CauseWay has worked closely with the National Crime Prevention Council (NCPC) in cooperation with the U.S. Department of Justice (DOJ) for many years to conduct the first-ever nationwide Intellectual Property Theft Prevention PSA campaign. Our services for this project were:

  • Creative strategy
  • Creative development and production (TV, Radio, Print OOH, Digital)
  • Brand stewards of McGruff the Crime Dog
  • Micro-targeted Digital Campaign
  • User-Generated Content
  • PSA Tracking & Reporting